From the respected stables of Rite Foods Limited, Nigeria’s number one energy drink, Fearless, weighed in at the TOR’Q Autofest, scheduled for 26 November 2023 at the Eco Hotel in Lagos.
Fearless Energy Drink takes on the role of main sponsor, aiming to enhance and amplify the car and super bike drift event, promising sensational performances and an even more epic spectacle.
Based on the theme ‘TOR’Q 23: The Fearless Showdown’, the award winning Fearless energy drink brand is all set to rejuvenate car drifters and bikers, infusing the positive energy that the brand is famous for.
The event promises a spectacular show of talent in motorsport and motorcycle racing.
In light of this sponsorship, Mr. Seleem Adegunwa, Managing Director of Rite Foods, commented: “The premium Fearless Energy Drink brand remains committed to supporting initiatives that nurture talent in various spheres, ensuring the achievement of established targets and in the field of sports, entertainment, as evident in our partnership with TOR’Q.
We aim to elevate the platform, offering an exhilarating experience for car drivers, super bikers and enthusiasts alike.”
He said that the Fearless energy drink brand, known for its innovative and superior marketing activities in the entertainment industry and auto sports, is actively demonstrating its prowess in motor sports to excite consumers and entertainment seekers will inflame the passion of the contenders.
For his part, the Assistant Manager of Fearless Energy Drink, at Rite Foods Limited Company, Kanyinsola Sangowawa, said that the market-leading drink will continue to support platforms that are in line with the brand’s DNA of self-identification and activities that improve life, creativity, innovation with a spirit of courage and the ability to achieve success in activities.
She said the brand will always refresh consumers and guide them to stardom.
By cultivating the will to do things that were perceived as difficult with the courage it provided as well as the brand’s I CAN, I AM concept.
TOR’Q 23: The Fearless Showdown will serve as a stage for excellence, celebrating exceptional qualities with a display of supercars and motorcycles.
Attendees can expect immersive consumer experiences and musical performances from Nigerian Idol winners Progress Chukwuyem and Victory Gbakara from seasons 7 and 8 respectively. Adeniyi Bakare, Head of Strategy for Xhibit Ideas, organizers of TOR’Q Autofest, expressed his gratitude for the significant contribution of the Fearless Energy Drink brand to the event in November.
He emphasized the mission of seamless execution in all aspects of the event, showcasing the auto show to attract participants from different regions of Africa, establishing it as the country’s premier motoring event, accompanied by an array of side attractions.
He stated that the Autofest will attract exhibitors from the African continent, thus making it the largest of all motorsports in the country, along with other side attractions.
Bakare stated that this is a free event for all fun lovers and entry is with a bottle of Fearless energy drink for a great experience of what the event has to offer.
Mike Nwogu, presenter of TOR’Q 23: The Fearless Showdown, prominent Nigerian social worker and entrepreneur.
Expect a motorsport phenomenon with young riders displaying impressive skills.
Engage audiences alongside other exciting activities. and attractive prizes Last year, the Fearless Energy Drink brand sponsored Autofest 2022 in the ancient city of Ibadan, Oyo State.
The brand increased the scale and excitement of the event, kicking off with a roadshow in Lagos featuring the fearless geng of power bikers and skaters.
Fearless Energy Drink also facilitated the successful ‘Gombe Grand Converge’, an event that united horses and cyclists under the rallying cry, “Embrace the Thrill.”
This aligns with the brand’s dedication to sponsoring exhilarating sports that encourage consumers to transcend comfort zones, surpass limits, embrace audacity, and revel in the electrifying sensations they provide.