More than 260,000 students across 13 universities in Nigeria are set to experience the NESCAFÉ Campus Storm 2026, as NESCAFÉ takes its “My Coffee, My Vibe” campaign directly to campuses, creating experiences centred on music, creativity, connections and the interests that shape student life.
The initiative follows International Youth Day, observed on August 12 under the theme “Different Contexts, Common Aspirations,” and reflects the diversity of interests, passions and aspirations among young Nigerians.
Across the participating universities, NESCAFÉ is creating spaces where students can connect, express themselves and explore their interests through art, music, poetry, creativity and entertainment.
For NESCAFÉ, the Campus Storm goes beyond an opportunity to engage consumers. It reflects the brand’s commitment to connecting with young Nigerians around the interests, ambitions and realities that matter to them.
Through its “My Coffee, My Vibe” campaign, NESCAFÉ celebrates individuality and recognises that young people have different interests, passions and forms of expression. The Campus Storm brings this message directly into university life.
Speaking on the initiative, Jean Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria Plc, said:
“Nigeria has one of the youngest populations in the world, and young Nigerians are not only the consumers of today; they are the entrepreneurs, creatives, professionals and leaders shaping the future of our country. University is an important time in that journey – a period when young people are discovering who they are, exploring what matters to them and shaping their ambitions for the future. With ‘My Coffee, My Vibe’, we want to meet them in that moment, creating experiences that recognise their interests and give them room to connect and express themselves.”
A major feature of the Campus Storm is the NESCAFÉ Express Yourself creative zone, which provides students with a platform to showcase their creativity through art and other forms of self-expression.
Students will also have opportunities to create social media content, participate in photo experiences, enjoy DJ sessions and live performances, and take part in games, raffle draws and giveaways.
The prizes include items designed to support students’ interests and everyday hustle, adding a practical dimension to the entertainment-focused campus experience.
The Campus Storm also builds on NESCAFÉ’s recent efforts to create value for consumers beyond the traditional product experience.
The recently concluded NESCAFÉ Next Level Promotion rewarded more than 40,000 consumers with airtime and cash prizes, while the grand prize winner received tools of trade, business support and access to masterclasses aimed at providing practical resources for personal and entrepreneurial development.
As the Campus Storm travels across Nigerian universities, NESCAFÉ continues to strengthen its connection with a generation that is creative, ambitious and entrepreneurial, while increasingly influencing the culture and future of Nigeria.
