MILO Nigeria, in partnership with former Super Eagles captain and MILO Brand Ambassador Ahmed Musa, has supported more than 2,500 young footballers through the inaugural MILO Ahmed Musa Sports Clinic and Tournament in Kano State.
The initiative, which ran for two weeks, provided participants with professional football coaching, mentorship and competitive playing opportunities aimed at developing their sporting abilities and nurturing essential life skills.
During the programme, the young footballers participated in 10 coaching sessions and competitive matches under the guidance of Ahmed Musa and experienced coaches.
The training focused not only on improving their football skills but also on promoting teamwork, discipline, resilience and self-confidence.
The programme culminated in a tournament held at the Ahmed Musa Sports Complex in Kano, where Khamis Football Academy emerged as champions of the inaugural edition.
Participants also received cash prizes, certificates and football equipment in recognition of their participation and achievements.
Speaking on the initiative, Gilbert Tweneboah-Koduah, Category Lead, MILO, said the programme reflected the brand’s commitment to youth development through sports.
“At MILO, we believe sport is a powerful platform for young people to discover their abilities, build confidence and develop values that extend beyond the field of play,” he said.
He explained that the partnership with Ahmed Musa combined MILO’s longstanding commitment to sports development with the experience of a professional footballer whose journey from grassroots football to the highest levels of the game could inspire aspiring players.
According to him, the initiative provided young footballers in Kano with opportunities to improve their skills, learn from experienced professionals and understand the dedication required to achieve their ambitions.
For the participants, the clinic offered a valuable opportunity to learn from Musa, whose football journey began in northern Nigeria before progressing to international recognition.
His experience served as a source of motivation for the young players seeking to build careers in the sport.
Commenting on the partnership, Ahmed Musa emphasised the importance of structured training, mentorship and regular competition in nurturing football talent.
“Nigeria has incredible football talent, but talent alone is not enough. Young players need good coaching, regular competition and people who will guide them. I am proud to partner with MILO and share some of what football has taught me.
“My message to these players is simple: keep training, listen to your coaches and work hard every day to improve,” Musa said.
He also called for increased investment in grassroots football, stressing the need to provide young players with access to quality coaching, structured development programmes and regular competitive opportunities.
The MILO Ahmed Musa Sports Clinic and Tournament builds on the brand’s longstanding commitment to youth development through sports in Nigeria.
Through its school-based and grassroots sporting initiatives, MILO continues to promote youth participation in sports while creating opportunities for young people to develop their talents, build confidence and embrace values that can benefit them both on and off the pitch.
