MAGGI, one of Nigeria’s longstanding culinary brands, is celebrating 60 years of presence in the country with the launch of its MAGGI @ 60 Text and Win promotion, offering consumers opportunities to win 12 brand-new SUVs, ₦60 million in cash prizes for 60 winners, and thousands of other rewards.
The promotion, which forms part of the brand’s diamond jubilee celebrations, also features household appliances, airtime and additional cash prizes as MAGGI celebrates six decades of connecting with Nigerian families, supporting food traditions and becoming part of everyday cooking experiences.
Over the past 60 years, MAGGI has evolved alongside the changing tastes, preferences and needs of Nigerian consumers. Its growth has been supported by continuous product innovation, investments in local manufacturing and partnerships that have strengthened its value chain across the country.
Speaking at the anniversary press conference in Lagos, Wassim Elhusseini, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, described the milestone as a celebration of the trust generations of Nigerians have placed in the brand.
“When we look back on 60 years of MAGGI in Nigeria, we see far more than the history of a brand. We see generations of families who have made us part of their lives, investments that have helped strengthen local capabilities, and partnerships that have created opportunities for people and businesses across the country.
“These contributions remind us of the responsibility that comes with the trust Nigerians have placed in us. That means maintaining the quality and standards consumers expect from us, while continuing to listen to their needs.
As we celebrate this milestone, our commitment is to keep earning that trust and contributing positively to Nigeria’s future,” he said.
Nestlé’s investment in local manufacturing has also contributed to the development of MAGGI’s value chain, supporting farmers, suppliers, transporters, distributors and retailers who play important roles in the brand’s production and distribution across Nigeria.
As part of the anniversary celebrations, MAGGI is recognising consumers and business partners whose loyalty and contributions have supported its growth over the years.
Speaking on the celebrations, Funmi Osineye, Category Business Manager for Culinary at Nestlé Nigeria, said the brand had lined up exciting activities to reward consumers and appreciate its business partners.
“We wanted to celebrate 60 years of MAGGI in a truly MAGGI-NIFICENT way, with the people who have made this journey possible at the heart of it all.
“Through our MAGGI @ 60 Text and Win promotion, we are giving 12 lucky Nigerians the opportunity to drive home brand-new SUVs and making 60 other millionaires, with ₦1 million each.
There are also thousands of other exciting prizes to be won, including lots of deep freezers, triple-door refrigerators, cookers, ovens, microwaves, fans, airtime and several cash prizes.
“It is our way of saying thank you to Nigerians for six wonderful decades and inviting everyone to celebrate with us,” she said.
To participate, consumers aged 18 and above are required to purchase promotional packs of MAGGI Star, MAGGI Star Double Cube or MAGGI Chicken Flavour.
Participants can then find the unique code inside the pack and dial *8011*3# or scan the QR code on the packaging to follow the entry instructions and stand a chance of winning prizes in the weekly draws.
The promotion runs from 1 November to 31 December 2026.
Beyond the consumer rewards, MAGGI will also recognise 15 of its leading distributors with an all-expenses-paid trip to Cairo, Egypt, in appreciation of their longstanding partnership and contributions to the brand’s growth.
The anniversary celebrations will also feature the unveiling of a commemorative documentary chronicling MAGGI’s six-decade journey in Nigeria.
Told through the experiences of consumers, farmers, distributors, creators and other individuals who have helped shape the brand, including its first Marketing Manager, the documentary captures the people, partnerships and defining moments behind MAGGI’s enduring presence in Nigerian households.
Six decades after its introduction into the Nigerian market, MAGGI continues to build on its connection with consumers, bringing generations together through food, shared experiences and family traditions.
The 60th anniversary celebration reflects not only the brand’s history but also its continued commitment to evolving with Nigerian consumers and remaining part of their everyday cooking experiences.
About Nestlé Nigeria
Nestlé Nigeria is a leading food and beverage company committed to unlocking the power of food to enhance quality of life for everyone today and for future generations.
With a diverse portfolio of products, including popular brands such as NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI and NESCAFÉ, Nestlé Nigeria is dedicated to providing nutritious and delicious food and beverages to consumers across Nigeria.
